The story

15 years of Greenpan

Greenpan turned 15 and that calls for a celebration! They have kept the fire burning, serving us quality pots and pans since 2007. As they would say ‘cooking wisely, PFAS-freely’.

What better way to honor this milestone than showing off their products in a brand video, full of festive and delicious moments!

Multi channel approach

Besides the commercial, we created a massive amount of deliverables and language versions. In this way, we fired up the campaign on all channels, from social media to out-of-home displaying in bus stops, train stations and streets.


The Cookware Company




Written, directed and edited by Het Peloton.

Director  Helena Aernoudts

Karen Huysman
Annelies Vander Putten

Executive producer  Martijn D’haene
Production intern  Gilles Van Damme

Cinematographer  Tiele Mulier
Gaffer  Dieter De Bock
Elektro  Andries Van de Gucht

Focus pullers
Patrick Nishimwe
Simon Noynaert

Jeroen Dejonghe
Rinus De Wilde

Editor & color grader  Victor Gouhie
Audio postproduction  Joris Verniest

Hair & make-up
Lena Dobbels
Emilie De Roo

Karin, Cleo, Titus, Moses, Cesar, Lex, Daniel, Yamsi, Nele & Michiel

Els Van de Weghe
Marie Dobbels
Katrijn Busschaert

Let’s make great content together.
Take a ride with us!