Our current society is extremely dynamic. Everything has to happen fast, the sooner the better. Especially online shop services feel the need for speed. From this trend, Rayon was came to life: a new and innovative online supermarket.

Het Peloton buckled up with our Dutch friends from Fight Club for Rayon’s online launch campaign. We produced several videos, based on their creative assists. We hit the gas pedal and shifted into higher gears for prepping this shoot in our in-house studio. Lighting our white studio in the Rayon brand colors, building colorful decors from scratch, hiding a delivery guy in a mattress, or putting him in a fridge? No challenge too big for us!

And the result? A series of vivid online videos that you just can’t miss, in different formats fitting for every (social media) channel.