Goodman defies the benchmark. How? We asked the good men and women of the company. They are the ones who strive for greatness, who challenge the obvious and who lead with purpose. Together with Onlyhumans we gave the mic to the Goodman ambassadors and let them enlighten us with their corporate values.

The Goodman executives travelled to our studio in Belgium where we shot the video, held a photoshoot ànd recorded the voice-overs all at once!