The story
by Marie Jo & PrimaDonna
Bralettes, balconettes or rio briefs, the world of lingerie holds no longer any secrets for us. For several fashion seasons, we have worked on multiple video series to present the new collections for Marie Jo and PrimaDonna. Countless brand new pieces passed before our lenses and resulted in lots of e-commerce videos, giving women the chance to find the perfect fit.
It’s always a pleasure collaborating with Van De Velde (creators of Marie Jo and PrimaDonna) as we share some important values: working with passion, being authentic, down to earth and people-oriented. Always focus on quality, without compromising on productivity. Producing so many deliverables means working extra efficient: with two studio set-ups and two crews, we could shoot for both brands simultaneously.
Looking forward to the next trends!
Brands
Marie Jo
PrimaDonna
Client
Van De Velde
Credits
Directed and edited by Het Peloton.
Directors
Helena Aernoudts
Caroline De Maeyer
Aline Boyen
Karen Huysman
Dimitri Sterkens
Producer Margot Slangen
Executive producer Martijn D’haene
Cinematographers
Ivo Maes
Tiele Mulier
Tuur Logghe
Editors
Jari De Brabander
Jochem Roegiers
Victor Gouhie
Sara Van Himbeeck
Ellen Tijtgat
Van De Velde
Véronique Beutels
Robyn Williams
Paulien Goedertier
Debby Van Damme