The story
No crispy shrimp croquette or grilled turbot on our plate without the fresh catch of our Belgian fishermen. They live to the rhythm of the waves, with the sea running through their veins. It’s where they were born and where they belong.
The fishing tradition is often linked to a strong family history and an indelible love for the sea. A love shared by our North Sea chefs who depend on fishermen to fill their pots and pans. Because what’s better than being served a well-cooked fish caught the night before?
We can’t get enough of this project. We also can’t get enough of the beautiful film portraits that came out of it. And yes, we’re fishing for compliments here!
Client
Westtoer
Credits
Written, directed and edited by Het Peloton.
Director Helena Aernoudts
Producer Karen Huysman
Executive producer Martijn D’haene
Cinematographer Dries Vanderaerden
On-set producer Michiel Dheedene
Editor & color grader Victor Gouhie
Thanks to
Steve & Jason Savels
Ian & Angus Wittewrongel
Teasers
Discover the short snippets we created to kick off the campaign.